SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of users of a website or a web page. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes the purchase of direct traffic / visitors and paid placements. SEO can target many types of searches, including image search, video search, educational search, news search, and industry-specific vertical search engines. Optimizing a website can both increase its relevance to specific keywords by editing its content, adding content and modifying HTML and related coding, and removing the barriers to indexing activities of search engines like Google, Yahoo etc. promoting the site to increase the number of backlinks, or inbound links, is another SEO strategy.
Keyword research is a practice that SEO professionals use to find and research alternative search terms that people enter into search engines looking for similar topics.
It is a technique which is used by search engine professionals to achieve better rankings.
Scope In SEO
The increasing use of online applications has opened different career paths for youth worldwide. One of such job profiles is that of a search engine optimization (SEO) professional. As most people around the world use search engines like Google to solve their queries. SEO is one of the digital marketing techniques that helps in better optimization of a website and to top it in search engines for relevant queries. There are many forms of optimization such as on-site content and web page optimization or website backlink optimization. This has forced almost every company to invest more in SEO leading to increased demand for SEO professionals in India. The increasing demand from SEO professionals has forced graduates and web designers to learn SEO for a better career ahead. The best thing about SEO is that you don't need very high qualifications, you need logic, common sense, patience and dedication.