DIGITAL MARKETING


Overview

In simple terms, Digital Marketing is about promoting products or brands using electronic media.
Digital Marketing is different from traditional form of marketing such as T.V, radio, newspapers, billboard etc. as these forms of marketing do not provide instant feedback or report. It is the component of marketing that uses Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development changed the way technology was used for marketing brands and businesses.
Digital marketing is a broad term, through online channels such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and the advertisement covers.

Types of online Digital Marketing

SMO
SMO-Social Media Optimization. It is the process of creating and promoting online content through social media. Nowadays with the increase in social media usage, it is very important for any online business to have its own social media presence. Social media optimization refers to optimizing a website and its content to encourage more users to use and share website links on social media and networking sites. SMO also refers to software tools that automate this process, or website experts who initiate this process for customers.

SMM
Social media marketing is very important. Social media websites, platforms and apps such as Facebook, Google Map, Twitter, Wikipedia, LinkedIn, and Instagram, through which Internet users consume content, more about brand stories and services and products by day Receive information.

Content Marketing
Content Marketing is another form of digital marketing which is focused on creating and publishing valuable content, to attract targeted audience.The main aim is to attract attention and increase customer base.It is a strategic marketing approach.

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